Connecting talent & expert candidates with small businesses

Connecting talent & expert candidates with small businesses

Founded in 2020 by Kelli Cameron, Goodell Connection is a woman-owned small business specializing in talent consulting and executive search services tailored to the distinct needs of our clients.

As a boutique firm, we are dedicated to providing a concierge level of service and delivering outstanding results. Goodell Connection’s philosophy is based on building a long-term partnership with your organization and personal attention that is unmatched by larger firms.

Kelli Cameron

Growing up in Milton, Wisconsin, Kelli Cameron benefited from the strong schools, 4-H, FFA, and more. Most of all, Kelli learned the value of education and hard work by the example her parents set. 

Kelli is passionate about building relationships, developing and executing strategic initiatives, and connecting people with opportunities. These common themes are demonstrated in her unique career path, which has allowed her to gain experience in corporate, not-for-profit, and higher education settings, including American Family Insurance, Rotary Botanical Gardens, Blackhawk Technical College, University of Wisconsin-Madison, Mercyhealth, Nordic Consulting, and the Medical College of Wisconsin/Froedtert Health. Kelli is actively involved in community non-profit organizations, and she is currently serving on the Iowa State University Alumni Association Board of Directors.

She earned her bachelor’s degree from Iowa State University, master’s degree from Purdue University, and is currently completing her Ph.D. from Concordia University-Chicago.

Where is the Goodell name derived from?


Lavinia Goodell is more than a name on a dusty list of Important Women in Wisconsin History. She was a woman who desired to serve, but perhaps more importantly, more humanly, she was also just a woman who wanted to be able to use her gifts to the fullest degree possible, and if that meant taking on the patriarchy, well, then that's what it meant.

Rhoda Lavinia Goodell was the daughter of radical abolitionist parents, her father being a leading abolitionist, writer, editor, and clergyman. In the mid 1860's, "Vinnie", as family called her, worked, and wrote for Harpers Magazine in New York and then joined her parents and sister’s family in Janesville, Wisconsin.

She studied law on her own and was admitted to the Rock County, Wisconsin bar in 1874. She became the first woman admitted to practice law in Wisconsin and, after a long court and legislative battle, the first woman admitted to practice before the Wisconsin Supreme Court in 1879. A few weeks before she died, Lavinia learned she had won the first and only case she had argued before the State Supreme Court.

Lavinia is one of several women depicted in a mural on the outside of the Rock County Courthouse building. She was originally buried in Oak Hill Cemetery in Janesville, WI. Her remains were removed to the Berea Cemetery in Berea, Kentucky, by her nephew William Goodell Frost to rest with her parents and sister.

People aren’t robots. They are unpredictable, evolving organisms.

Devoting time to develop your people from recruitment through retirement can be tough, but it is the most rewarding thing you’ll do. I can show you how.

  • Recruitment
  • Strategy
  • Culture
  • Retention
  • Onboarding
  • Campus relations
  • Merger & acquisitionstaffing impact/planning
  • Career pathways,leadership development, and training

People aren’t robots. They are unpredictable, evolving organisms.

Devoting time to develop your people from recruitment through retirement can be tough, but it is the most rewarding thing you’ll do. I can show you how.

  • Recruitment
  • Strategy
  • Culture
  • Retention
  • Onboarding
  • Campus relations
  • Merger & acquisition staffing impact/planning
  • Career pathways, leadership development, and training

Let's Get Started


Don't hesitate to contact us with any questions you may have. We're happy to discuss with you your needs to help you grow.

(608) 443-9982 goodellconnection@gmail.com

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